MENTAL HEALTH BOOSTS

MENTAL HEALTH BOOSTS

The Anticipation Trick
Pleasure Nicole Garneau Pleasure Nicole Garneau

The Anticipation Trick

The positive experience of looking forward to something has a name when it comes to behavioral economic theory: Utility of Anticipation. Take it from noted author Thomas Hardy, “Pleasure not known beforehand is half-wasted; to anticipate it is to double it.” (The Return of the Native)

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